Univision Set to Finish July 2010 Sweep as #1 Network in Primetime, Broadcast or Cable, Among All Adults 18-34 and Persons 12-34 Beating ABC, CBS, NBC and FOX
Network Also Takes #3 Spot Among Coveted Adult 18-49 Demo For the Period, Regardless of Language.
KMEX Univision 34 in Los Angeles is the Most-Watched Station in the Entire Country in Primetime During July Sweep Among Total Viewers 2+, Adults 18-49, Adults 18-34 and Adults 25-54
Univision announced today it is set to finish the July 2010 Sweep as the #1 network in primetime, broadcast or cable, English or Spanish, among ALL Adults 18-34 (1,102,000) and Persons 12-34 (1,289,000), beating ABC, CBS, NBC, FOX and CW for the top spot for the first time ever in a sweep period. This is among ALL viewers, not just Hispanic. Among Adults 18-49 (1,881,000), Univision will end the July 2010 Sweep as the #3 network in all of television, beating CBS, NBC, CW and all of the cable networks, regardless of language also for the first time ever in any sweep period. In addition, according to Nielsen Station Index (NSI), during the July 2010 Sweep period, KMEX Univision 34 in Los Angeles was the most-watched station, regardless of language, in the entire country during primetime among all Total Viewers 2+, Adults 18-49 and Adults 18-34.
“We are extremely proud of our historic performance during this sweep period, as we continue to make our mark as one of the largest media companies in the U.S.,” said Cesar Conde, president, Univision Networks. “Our continued success underscores Univision’s vision and commitment to deliver some of the best original content there is on television today, regardless of language, and we are prepared to keep building on this momentum as we launch some of our exciting new properties throughout the upcoming 2010/2011 broadcast season.”
Additional Network Highlights
This July 2010 Sweep, Univision…
Reported year over year audience increases during broadcast prime among Total Viewers 2+ (+11%), Adults 18-49 (+12%), Adults 18-34 (+17%) and Persons 12-34 (+16%) versus July 2009. Grew more than any English-language network, broadcast or cable, (vs. July 2009) during broadcast prime among Adults 18-34 and tied ABC in terms of Adult 18-49 growth vs. July 2009.
Out-performed at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on every single night thus far (27 nights) among Adults 18-34 and on four out of five nights (81% of the time or 22 out of 27 nights) among Adults 18-49.
Program Highlights: Univision’s 8pm novela, “Hasta Que El Dinero Nos Separe” (For Love or Money) delivered more Adult 18-34 viewers (1.4 million) than the original airings of such English-language primetime programs as:
ABC’s “Boston Med,” “Downfall,” “The Gates,” “Rookie Blue,” “Scoundrels” and “True Beauty” CBS’ “Big Brother 12” and “Flashpoint” NBC’s “Friday Night Lights,” “Last Comic Standing 7,” “Losing It With Jillian,” “Minute To Win It” and “PersonsUnknown”
FOX’s “Good Guys,” “Lie To Me” and “So You Think You Can Dance-Thu (results edition)” Univision’s 9pm novela, “Soy Tu Dueña” (Woman of Steel) out-delivered many of the regularly-scheduled English-language primetime programs such as:
Among Adults 18-34 (1.8 million) ABC’s “Boston Med,” “Downfall,” “The Gates,” “Rookie Blue,” “Scoundrels,” “True Beauty” and “Wipeout” CBS’ “Big Brother 12” and “Flashpoint” NBC’s “America’s Got Talent,” “Friday Night Lights,” “Last Comic Standing 7,” “Losing It With Jillian,” “Minute To Win It” and “Persons Unknown”
FOX’s “Good Guys,” “Lie To Me” and “So You Think You Can Dance”
Among Adults 18-49 (3.0 million) ABC’s “Boston Med,” “Downfall,” “The Gates,” “Rookie Blue,” “Scoundrels” and “True Beauty” CBS’ “Flashpoint”
NBC’s “Friday Night Lights,” “Last Comic Standing 7,” “Losing It With Jillian,” “Minute To Win It” and “Persons Unknown” FOX’s “Good Guys,” “Lie To Me” and “So You Think You Can Dance”
Univision’s award-winning newsmagazine program “Aquí y Ahora” (Here and Now; Tuesdays 10pm -11pm) showed impressive audience gains vs. July 2009 Sweep among key demos: Total Viewers 2+ (+6% to 3.3 million), Adults 18-49 (+5% to 1.8 million), Adults 18-34 (+18% to 957,000) and Persons 12-34 (+24% to 1.1 million).
Television’s longest-running weekly variety show in history “Sábado Gigante” (Giant Saturday; Saturdays 8-11pm) delivered impressive double-digit audience growth in key demos, including Total Viewers 2+ (+28% to 2.2 million), Adults 18-49 (+29% to 997,000), Adults 18-34 (+34% to 542,000) and Persons 12-34 (+33% to 636,000) over its July 2009 performance.
(Source: Univision – The Nielsen Company, NPM July 2010 Sweep-to-Date (07/01/2010-07/27/2010) vs. full July 2009 sweep (07/02/2009-07/29/2009), Broadcast Prime M-Sat 8p-11p, Su 7p-11p. Live+SD.)
Local Market Highlights
Primetime
KMEX Univision 34 in Los Angeles was the most watched station in the country in primetime among Total Viewers 2+, Adults 18-49, Adults 18-34 and Adults 25-54
During the July 2010 sweep period, Univision owned and operated stations were #1 in primetime in the following markets:
Among Total Viewers 2+: Los Angeles, Miami, Houston, Dallas and Phoenix
Among Adults 18-49: Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco (tie) and Sacramento
Among Adults 18-34 and Persons 12-34: Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
Local News
WXTV Univision 41 in New York was the most watched early newscast in the country among Adults 18-34
KMEX Univision 34 in Los Angeles was the most watched late newscast in the country among Adults 18-49, Adults 18-34 and Adults 25-54
Univision stations delivered the #1 Early Local News (6pm; 5pm Central), regardless of language, in the following markets:
Among Adults 18-49: Los Angeles (tie), Houston, Dallas, Phoenix, San Francisco and Sacramento
Among Adults 18-34: Los Angeles, New York, Miami (tie), Houston, Dallas, Phoenix, San Francisco and Sacramento
Among Adults 25-54: Miami, Houston, Dallas, Phoenix and San Francisco (tie)
Univision stations delivered the #1 Late Local News (11pm; 10pm Central), regardless of language, in the following markets:
Among Adults 18-49: Los Angeles, Houston, Dallas, Phoenix and Sacramento
Among Adults 18-34: Los Angeles, Houston, Dallas, Phoenix, San Francisco and Sacramento
Among Adults 25-54: Los Angeles, Houston, Dallas and Phoenix
(Source: Univision – The Nielsen Company, NSI Ratings (07/01/10-07/27/2010). Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT(Mon-Sat 7P-9P/Sun 6P-9P CT). Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT. Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT (includes regular newscasts only). #1 station in the US ranking based on average impressions. Live+SD)
