As expected, Univision Communications on Tuesday formally launched its streaming channels-based and VOD service created specifically for U.S. Hispanic audiences.
The launch follows the recent acquisition of VIX, the largest Spanish-language ad-supported VOD streaming service for Latin American audiences and U.S. Hispanics.
PrendeTV is being marketed as the first and only service of its kind catering to U.S. Hispanics who consume Spanish-language content.
It includes 40 streaming channels, and a plethora of video-on-demand content drawn from Univision’s content library and that of its longtime programming partner, Mexico’s Televisa.
Additionally, PrendeTV will feature content from Spanish-language partners around the world, including Banijay, Blue Ant Media, Calinos, Caracol, Cisneros, Filmrise, Globo, Nelvana and RCN.
Furthermore, in the coming weeks PrendeTV will be adding feature films, presumably in Spanish only, from Hollywood studios including Disney, Lionsgate and MGM.
“The launch of PrendeTV signals a new transformation era for Univision as we expand our already dominant position in U.S. Hispanic broadcasting into the AVOD streaming market and build on our leadership as the largest Spanish-language content and media company in the U.S.,” said Pierluigi Gazzolo, President and Chief Transformation Officer at Univision. “Anchored by our exclusive Univision and Televisa programming, we’ve brought together the best content providers, brands and distribution partners to create an unrivaled service for U.S. Hispanics in a way that only Univision can.”
PrendeTV premieres with a roster of global brand and category-leading advertisers that include Chase, Clorox, Coca-Cola, Dunkin’, McDonald’s, Toyota, Universal Pictures and Walmart.
Taking its name from the Spanish-language word for “switch on” or “turn on,” PrendeTV is available to customers free of charge on Amazon Fire TV devices, Apple (iOS and tvOS), Google (Android phones and TV devices) and via the web on prende.tv. The app will be available on the Roku platform in the coming weeks.
