While three of the Big Four English-language networks posted year-over-year ratings declines for the 2008-2009 television season, Spanish specialist Univision is celebrating big gains for the season and the May Sweep.
The Univision Network announced that it will close the 2008-2009 broadcast season with a total viewing audience of nearly four million, a record in the network’s history and its best broadcast season ever. “With one day to go in the all-important May sweep period, Univision’s primetime hit novelas continue to draw more viewers than a great number of popular English-language shows, among all Adults 18-49 and 18-34, not just Hispanics. In addition, according to Nielsen Station Index (NSI), Univision stations across the nation took the #1 spot in primetime in key markets, regardless of language, outperforming such shows as ‘American Idol’ and ‘Dancing with the Stars,’ among others,” the network crowed.
According to Nielsen’s National People Meter (NPM), Univision once again ranked as the 5th most-watched network in primetime among Adults 18-49, for all viewers, not just Hispanic.
Some of the details put out by Univision:
“Overview – 2008/2009 Broadcast Season Performance Through 05/19/2009
Versus the 2007/2008 broadcast season, Univision is set to finish the 2008/2009 broadcast season with an increase of +11% among Total Viewers 2+ (3,921,000), +2% among Adults 18-49 (2,040,000), +7% among Teens 12-17 (233,000) and +9% among Kids 2-11 (553,000)
Meanwhile, the major English-language broadcast networks (ABC, CBS, NBC, FOX, and CW), on average, will end the 2008/2009 broadcast season with a -4% primetime audience deficit among Total Viewers 2+ and -6% among Adults 18-49
This season, Univision…
ranked as the #1 broadcast network on more nights compared to the 2007/2008 broadcast season among Adults 18-49 (6 nights vs. 1 night) and Adults 18-34 (36 nights vs. 31 nights)
out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX ) on more nights compared to the 2007/2008 broadcast season among Adults 18-49 (42% vs. 27%, or on 1 out of 3 nights) and among Adults 18-34 (80% vs. 79%, or on 4 out of 5 nights)
delivered nearly two times more Adults 18-49 than the CW (2,040,000 vs. 1,047,000) and Adults 18-34 (1,138,000 vs. 621,000), beating the network every single week during the season in a head to head competition
was the #1 network on Friday nights, broadcast or cable, among Adults 18-34 and Persons 12-34; and the #3 network, broadcast or cable, among Adults 18-49 (beating NBC, FOX, and CW)
was the #5 network in primetime among all Total Viewers 2+, Adults 18-49 and Adults 18-34
averaged three times more Total Viewers 2+ (3,921,000 vs. 1,174,000), Adults 18-49 (2,040,000 vs. 676,000) and Adults 18-34 (1,138,000 vs. 381,000) than Telemundo in primetime
This May sweep, Univision…
was the #1 network on Friday nights, broadcast or cable, among Adults 18-34, Persons 12-34; and the #3 network, broadcast or cable, among Adults 18-49 (beating NBC, FOX, and CW) and #4 network, broadcast or cable, among Total Viewers 2+ (beating FOX and CW)
ranked as the #4 network among all Adults 18-34 and all Persons 12-34, beating NBC and CW
ranked as the #5 network among all Total Viewers 2+ and Adults 18-49
out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on nearly six out of seven nights (85% of the time or 23 out of 27 nights) among Adults 18-34
out-delivered at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on one out of three nights (41% of the time or 11 out of 27 nights) among Adults 18-49
delivered nearly two times more Adults 18-49 (1,937,000 vs. 1,120,000) and Adults 18-34 (1,045,000 vs. 673,000) than the CW, beating the network every single night during the May Sweep in a head to head competition
averaged three times more Total Viewers 2+ (3,704,000 vs. 1,189,000) and nearly three times more Adults 18-49 (1,937,000 vs. 711,000) and Adults 18-34 (1,045,000 vs. 387,000) in primetime during the sweep period versus Telemundo
Source: The Nielsen Company, NPM (04/23/2009-05/19/2009) and (04/24/2008-05/21/2008), (09/22/2008-05/19/2009) and (09/24/2007-05/21/2008). Broadcast Primetime defined as M-Sat 8p-11p, Su 7p-11p. Univision data prior to 12/25/2005 based on NPMH. Live+SD.”
