The rapid growth of retail media in the U.S., expedited by the pandemic and boosted by social commerce, is set to bring new opportunities for brands.
However, to keep up with the pace, marketers will require new capabilities, team structures and skillsets, finds WARC.
![A "surprise" gone flatulently wrong in a "SNL" skit during the 2025-2026 season. [Courtesy: NBC Television]](https://rbr.com/wp-content/uploads/surprise-218x150.png "The Anti-Boring Speaker: Mastering The Element Of Surprise")
