Media workflow product specialist vCreative has brought a couple of new integrations to its clients. They connect the company’s Cloud AutoDub technology directly to two platforms, enabling produced audio to flow from production to playout with no need for a locally based server.
The integrations are with WideOrbit Aurora and RCS’s ZettaCloud, which are widely deployed broadcast automation systems for Radio.
“As broadcasters accelerate cloud adoption and modernize legacy workflows, the need for fully automated, infrastructure-free audio delivery has become increasingly critical,” vCreative said.
The integration eliminates various manual steps and local dependencies; spots are automatically checked, processed, and delivered continuously, arriving in the automation system with the correct audio format, metadata, and companion files ready for air, without additional handling.
“The industry is rapidly moving away from fragile, locally managed infrastructure toward scalable, cloud-based workflows,” said vCreative CEO Mary DelGrande. “With Cloud AutoDub, we’re eliminating the friction between production and playout, giving broadcasters faster turnaround, greater reliability, and the ability to scale effortlessly across markets. This is a foundational step toward the fully automated, cloud-native future of broadcast operations.”
