Is the Interactive Advertising Bureau, known as the IAB, out of line for characterizing D.C. politicians as “extremists” who could destroy the U.S. advertising industry?
That’s the message coming from both the Association of National Advertisers (ANA) and the 4A’s ad industry advocacy groups, which have taken the unprecedented move of slamming the IAB for “the acerbic tone, texture and prescriptions” it offered at their recent ALM conference.