LAS VEGAS — Samsung Electronics on Thursday hosted a Visual Display (VD) Deep Dive session at CES 2026 designed to unveil the television set manufacturer’s vision for the industry’s next era.
Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas as part of the Consumer Electronics Show’s multitude of gatherings — which included a notable Lenovo event at Sphere.
Yong highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television.
During the session, Samsung emphasized its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. The company believes 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup is designed bring Samsung’s state-of-the-art screen experience to a wider range of consumers, he said.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” said Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”
At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC), a new intelligent platform designed to make television more intuitive, conversational and personalized.
“Integrated across nearly Samsung’s entire TV lineup, VAC understands what viewers are watching, anticipates their needs and surfaces helpful, contextual information directly on the screen — transforming the TV from a passive display into an active participant in everyday life,” Samsung notes. “By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling deeper smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality and reliability consumers continue to prioritize.”
During the session, Hun Lee, Executive Vice President of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, as well as the company’s commitment to lifestyle TV innovation.
