The not-for-profit trade association representing America’s local broadcast TV industry has responded to “recent media coverage” about the high number of viewers to a January 10 National Football League playoff game exclusive to Amazon Prime Video with statistics that reinforce the NFL’s longtime presence on free-to-air television.
That match between the Green Bay Packers and the Chicago Bears ended up becoming the most-watched NFL game ever offered on a streaming platform.
However, the TVB shares, a closer examination of Nielsen data shows that broadcast television continues to deliver significantly larger NFL audiences for postseason and regular season games.
