Its parent company has a partnership with Shopsense AI that’s about to get a bit sporty. That’s because Bell Media-owned TSN, styled as the Canadian equivalent of ESPN, is now included in the mix.
Introducing the new TSN Shop, delivering a “curated shopping experience for TSN viewers through Shopsense AI’s leading shoppable TV technology.”
The shopping opportunities begin on the evening of September 5 during the CFL ON TSN’s FRIDAY NIGHT FOOTBALL.
During TSN broadcasts, viewers can scan an on-screen QR code to browse and purchase merchandise, including wardrobe items inspired by those worn by TSN personalities, Canadian Football League team gear, and road trip essentials. Viewers can select the products they’re interested in, and are then redirected to the product website where they’re able to make a purchase.
“With the expansion of our Shopsense AI partnership to include TSN, we’re continuing to redefine how viewers interact with Bell Media content,” said Matt McGowan, Senior Vice-President of Business Solutions at Bell Media. “This new collaboration allows sports fans to enjoy an interactive viewing experience, while we’re able to provide Bell Media clients with customized opportunities that connect them directly with TSN audiences.”
Bell Media Sports VP Shawn Redmond added, “With the launch of the innovative new TSN Shop, we’re giving Canadian sports fans a unique and exciting way to connect with their favorite teams and TSN personalities. This new partnership makes the TSN Shop the prime online destination for brands looking to reach fans across the country, debuting tonight in the CFL ON TSN, and soon expanding to include many more of the marquee sports properties that live on Canada’s Sports Leader.”
The BCE unit says the expanded partnership with Shopsense AI furthers Bell Media’s plans to scale shopability across its content library, “paving the way for immersive, interactive television experiences.”
The TSN Shop will expand into additional sport properties over the coming year, offering unique opportunities for brands to connect directly to fans of numerous sports that live on TSN.
