FORT LAUDERDALE, FLA. — The world’s biggest inbound travel trade show, IPW 2026, has opened at the Broward County Convention Center, and at least one representative of a German regional radio group is in attendance. From content and sponsorship partnerships to potential advertising for his stations, he’s armed with a notable study released in late April by one of the UK’s leading radio broadcasting groups.
The key finding in Sound Check Europe 2026? Audio is a core part of their media strategy, and it has largely to do with consumer trust and programming.