Look Who Scored A ‘Mega’-Sized FM Translator


Ten years ago, Clear Channel made a bold statement by bringing the Cradle of Liberty its first Spanish-language radio station, as “Rumba” took the 104.5 MHz signal. The move proved to be unsuccessful, and 10 months later the station became Alternative WRFF. Now, a local operator is bringing Tropical tunes to the market.


hispradio-confDon’t think Hispanics matter when it comes to your ROI? Take that DeLorean back to Nov. 5, 1985. As the official media sponsor of the 2017 Radio Ink Hispanic Radio Conference, our goal is to get you and your C-Suite to recognize the enormous potential of connecting to the growing Latino population in a culturally relevant way. And, it’s not about Spanish radio: Spanish is a language, not a format. It’s about growing Talk with Hispanics who speak English as their primary language. It’s about CHR, and Rock and Alternative, being popular with this audience. It’s about Country stations in Texas. And yes, it’s about regional Mexican and Marc Anthony and Shakira and Prince Royce and on and on. Please join us in late March at the beautiful Hyatt Regency Pier 66 in Fort Lauderdale for an educational and profit-minded Spring Break. For more information, visit hispanicradioconference.com/


In a deal valued at $500,000, Hope Christian Church of Marlton is selling W289AZ, at 105.7 MHz, in Camden, N.J., to Mega-Philadelphia LLC, headed by Michael Sciore.

Mega-Philadelphia is the operator of WEMG-AM 1310, a locally focused station playing Tropical music including bachata, salsa and Latin pop.

The translator is already bringing the WEMG signal to Philadelphia via W289AZ, thanks to an LMA put in place on or about Labor Day, a station representative tells RBR + TVBR.

Mega has given Hope Christian Church a $50,000 deposit as downpayment; the remainder is due via wire transfer at closing.

There was no broker involved in this transaction.

WEMG has served the Philadelphia market’s Hispanic community since 1996, when Mega Communications – headed by Alfredo Alonso – acquired the facility now known as WURD-AM 900 — for $1.5 million. WEMG moved to the 1310 kHz facility following WURD’s sale in 2002 for $8.5 million.

Mega airs a live and local presentation in all dayparts; it had been an affiliate of the syndicated morning show hosted by Luis Jiménez.