‘Tigre’ Takes A Translator For Full-Market Coverage


The Fort Collins-Greeley, Colo., market, ranked No. 108 by Nielsen, is home to some radio stations that can’t easily cover the entire metro — due to terrain and distance, as Greeley is roughly 30 air miles southeast of Fort Collins.

Townsquare Media and iHeartMedia dominate the market, home to 83,500 Hispanics. That audience has an option known as “El Tigre,” and its owner just took ownership of an FM translator in Greeley that secures this station’s full-market coverage.

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