NEW YORK — Gen Media Partners and the Ten-Minute Trainer Network are conducting a no-cost webinar designed to help stations in small and medium markets across the U.S. fully recognize their political advertising potential in the upcoming election season.
The online event is scheduled for Wednesday, April 24 at Noon Eastern.
The webinar will be hosted by Gen Media Partners’ political advertising expert Roger Rafson, SVP of Political/Issue Advocacy and Strategic Alliances; VP/Political Strategies Manager Linley Grande; and Political Broadcast Strategist Heather Karban. They will provide actionable tactics to maximize political advertising dollars while adhering to legal boundaries.
“Preparation is vital to ensure stations take full advantage of the political cycle,” said GMP Executive VP Greg Tacher. “This is a terrific opportunity for small and medium market stations to gain valuable knowledge for free that can help them generate political advertising revenue.”
“The Ten-Minute Trainer Network is excited to partner with Gen Media Partners to bring you this important and timely webinar,” said Bryan Marriott, President of Ten-Minute Trainer Network/P1 Learning. “In less than an hour, attendees will gain valuable insights from these political advertising experts.”
The Ten-Minute Trainer Network is a collaboration between P1 Learning and the Swagger Institute, providing training solutions to broadcasters nationwide.
For more information about the webinar, click here.
