This TV Ad Spending Forecast Predicts A Dip

0

Television ad spending will continue its decline this year—says a marketing research firm best-known for its insights and trends related to digital marketing.


The prediction, which harps on the common refrain of MVPD cord-cutting and rise of “over the top” (OTT) video entertainment choices, comes from the latest domestic advertising forecast by eMarketer.

Please Login to view this premium content. (Not a member? Join Today!)