With the battle between MVPDs and broadcast TV companies as heated as ever going into the all-important Q4 negotiating period for 2018 retransmission fee agreements, local advertising and media research firm BIA/Kelsey today placed a microscope on the DMAs where retransmission fees account for more than half of over-the-air revenue.
Six markets stick out, with one market’s TV stations reporting that some 63.5% of its revenues are tied to retrans fees.
