In a media world fixated on algorithms and AI, what still moves audiences — and revenue — is content rooted in culture, community, and creativity. A Hispanic Radio Conference session featuring four programming pros will explore the timeless foundation of radio, through the lens of today’s Hispanic-targeted audio formats.
Costa Media Partner and President of Programming Gerardo López will moderate the conversation, bringing together leaders who are redefining how Hispanic radio reaches and resonates. Joining López onstage are iHeartMedia Market Group of San Antonio Director of Programming & Brand Strategy/iHeart Latino Southwest & Westcoast Pedro Escalera; Latino Media Network VP of Programming Fernando Pérez, and Entravision Communications VP of Content Operations and Syndication-Audio Andrea Becerra Prado.
The panel, “Engaging with the Hispanic Audience: What’s Old Is New Again!,” will dive into content strategies that are embracing legacy principles, such as live localism, trusted voices, and audience participation. These topics will be refreshed for today’s multiplatform environment. Expect creative examples, real-time success stories, and a few surprising reminders that “what worked then” might still be what wins now.
