A generation ago, John Morgan was likely just a familiar name to radio listeners in parts of Florida. Today, his voice, visage and brand messaging can be found across a wide swath of the U.S. That’s thanks in part to a huge investment in spot television that continued as April turned to May, based on Media Monitors data.
In the latest Spot Ten TV report, national spot activity from Morgan & Morgan, the accident attorney specialist, tops them all.
It’s a lucrative and growing ad category for broadcast radio and out-of-home advertising as well, with Sweet James and Rafi Law Group among the brands one seemingly cannot escape while traveling in Arizona, California or Nevada.
For Morgan & Morgan, outdoor and audio ads alone won’t do, and the Spot TV play count last week totaled 48,852.
Meanwhile, Progressive is in a Spot TV battle for supremacy with Liberty Mutual Insurance as Pharma brands Tremfya, Skyrizi and Rinvoq remain in the Spot Ten TV report.
How does Spot Cable compare?
Here, Liberty Mutual Insurance and Progressive are equally active, as Kohl’s and Chipotle are new to the Spot Ten Cable report for the week ending May 3.
