In late July, StreamGuys rolled out its programmatic ad services for broadcasters looking to improve their monetization and fill unsold ad inventory in their digital offerings. We know that other services in the industry offer this opportunity.
What led StreamGuys to dive in, and how has the growth been for a company largely recognized for its streaming technology?
Tyler Huggins, Director of Advertising at the service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations, sits in with Adam R Jacobson to share the details in this fresh RBR+TVBR InFOCUS Podcast, presented by dot.FM.
Listen to “The InFOCUS Podcast: Tyler Huggins, Streamguys” on Spreaker.
