In February, the 12-year-old Coalition for Innovative Media Measurement (CIMM) took to Zoom and conducted the first of its two virtual sessions comprising the 10th annual Cross-Platform Video Measurement & Data Summit.
Six months later, we’re pleased to be checking in with Managing Director and CEO Jane Clarke to get a new look on the state of measurement. Among Clarke’s choice declarations: The panel just doesn’t work anymore.
For all of what Clarke has to say in just under 15 minutes, check out this must-listen RBR+TVBR InFOCUS Podcast, presented by dot.FM!
Listen to “The InFOCUS Podcast: Jane Clarke, CIMM” on Spreaker.