TelevisaUnivision has expanded an exclusive agreement with SBT (Sistema Brasileiro de Televisão), a company within the Silvio Santos Group, that secures the presence of Televisa’s telenovelas on free-to-air television in Brazil for the next five years.
The deal, announced Monday afternoon, also sets the stage for collaboration of the international distribution of the telenovelas produced by SBT based on Televisa’s formats.
“After months of negotiations, we are happy to officially announce the extension of this historic partnership with SBT for free TV in Brazil,” Guillermo Borensztein, SVP of International Content Licensing and Co-Production, said. “We are excited to confirm that Brazilian audiences will continue to enjoy our content for many years to come, as we take the relationship with SBT to the next level.”
This agreement is part of what is described as “a long and fruitful relationship” between TelevisaUnivision and SBT that dates back more than 40 years.
SBT is the network in Brazil that aired the iconic telenovela Rebelde, which is observing its 20th anniversary with a sold-out concert tour across the Americas that included a Globe Life Field show in Dallas at the end of September.
