Telemundo goes to bat for its viewers


TelemundoAs part of its effort to provide high value local service to its viewers, Telemundo television stations in six DMAs are helping consumers who have fallen prey to scammers, with impressive results.

The efforts of “Telemundo Responde” have resulted in hundreds of thousands of dollars in consumer redress.

In fact, the stations have collectively returned more than $700K for harmed viewers.

“Our stations are committed to making a difference in the local communities they serve,” said Manuel Martinez, President, Telemundo Station Group. “One of the ways we achieve this goal is by standing up for our viewers when they have been wronged. Our new Telemundo Responde units are doing a fantastic job fighting for their Hispanic communities and giving them a voice.”

The returned funds are tied to some 10,000 tips that have resulted in the airing of almost 500 news items on the stations.

The stations in the program include Los Angeles (KVEA), New York (WNJU), Miami-Fort Lauderdale (WSCV), Houston (KTMD), Dallas-Fort Worth (KXTX) and San Francisco Bay Area (KSTS). Five more markets are to be added next year.

RBR-TVBR observation: This kind of thing looks very nice in a station’s public file. Even more importantly, it proves that there are local boots on the ground, providing evidence that the station will have what it needs to provide key emergency service in times of distress. We commend Telemundo for its extra effort to provide local programming in the public interest.