In late February, RBR+TVBR first shared the news that TEGNA was adding to its pot of digital multicast networks by stirring up a third creation.
As of today, Twist is on the air, putting a focus on women — and perhaps the LGBTQ+ crowd, too.
With a focus on lifestyle and reality programming including Top Chef Masters, Clean House, Queer Eye for the Straight Guy, Dance Moms, Tabatha Takes Over, Tiny House Nation and Flipping Out, Twist is already available in 41 TEGNA markets — and 43 of the top 50 Nielsen DMAs.
Aside from the TEGNA stations, Twist will also be found as a digital multicast for 11 Univision stations — a huge boost giving the network access to viewers in New York, Los Angeles, Chicago and Philadelphia.
Then, there are 31 stations licensed to HC2 Broadcasting, a company that is paring down assets but intent on operating a core group of low-power TV stations in various markets.
In Indiana’s biggest market, DuJuan McCoy‘s Circle City Broadcasting has placed Twist on a digital multicast channel associated with WISH-8 in Indianapolis.
Other partners include Adell-owned WADL-38 in Detroit and CNZ Communications’ WIWN-TV in Milwaukee.
“With today’s launch of Twist, reality TV just got much more exciting for over-the-air viewers,” said Brian Weiss, president and general manager of TEGNA’s entertainment networks. “Audiences craving lifestyle and reality programming, who have been underserved in the multicast space, now have free access to high quality shows that have never before been available over-the-air.”