A marketing technology and managed services company known until late 2016 as Sinclair Digital Solutions has entered into a strategic partnership with a “Smart Marketing” provider to help their respective clients accelerate and manage advertising campaigns.
The partnership between Sinclair Inc.’s Compulse and TapClicks integrates software and services from both companies to streamline and optimize omnichannel advertising campaigns, Compulse notes.
“The integration adds functionality, eliminates the need for manual data re-entry, reduces the likelihood of human error, and dramatically speeds up the sales process, campaign creation, and go-live timelines,” Compulse states. “Simultaneously, campaign metrics from Compulse will feed into TapClicks’ analytics and reporting platform while reducing media costs and fees for all customers. ”
Compulse Managing Director Martin Kristiseter commented, “Local media companies and agencies need a better way to manage their rapidly growing digital business. Our joint customers no longer need costly point systems for media planning, proposal generation and omnichannel fulfillment. Our unified solution greatly enhances our customers’ ability to generate more revenue, improve profit margins, and increase operational efficiencies to future-proof their businesses.”
The partnership between Compulse and TapClicks comes at a time when more media investments are shifting toward programmatic activation, and marketers seek greater transparency on advertising ROI. Compulse and TapClicks claim they address this demand by providing technology to enhance and streamline marketers’ workflow, delivering greater insight into where and how media dollars are being spent. The savings derived from an improved workflow and lower media costs, in turn, can be invested in more working media, allowing marketers to drive even better results, they say.
“Partnerships are part of our DNA,” said Chel Heler, Executive General Manager at TapClicks. “The breadth of complementary technology and services between TapClicks and Compulse gives us an unprecedented opportunity to create a powerful end-to-end solution and generate huge efficiencies for our collective customers.”
Executives from Compulse and TapClicks will be participating in panel discussions at the Borrell Miami Advertising Conference, scheduled for March 10-12.