Thursday, March 30, 2023

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Ad Spend Is Slowing Down, GroupM and Magna Share

Adam Jacobson
With Andrew Rosen of Miller Kaplan moderating, a session featuring Vincent LeTang of Magna Global; PQ Media; RAB head Erica Farber; and TVB President/CEO Steve Lanzano was a Forecast 2023 highlight.

What’s The Economic Forecast? Expectations Shared for 2023

Adam Jacobson

After Strong Q1, Ad Spending Is Slowing Down In U.S.

Adam Jacobson

RBR+TVBR: Vincent Letang, MAGNA

Adam Jacobson
Chart

Ad Market Recovery In 2021: A Largely Digital Affair

RBR-TVBR

LatAm Ad Growth Outpaces North America, As Digital Slows

Adam Jacobson

U.S. Advertising: An All-Time High Is Hit

RBR-TVBR

Magna Global’s Grim Ad Picture For Broadcast Media

Adam Jacobson

New Study Shows Context, Language Targeting Matter

Adam Jacobson

Does ‘Contextual Targeting’ Matter When Targeting Hispanics?

Adam Jacobson

Be Warned: The Slowest Ad Growth In Years Is Here

Adam Jacobson
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