For many years, syndication has been a staple of the local station’s line-up. This season, the trend of delivering large audience has continued, TVB shares.
The television industry advocacy group took a season-to-date look at adults 18+. To little surprise, it revealed that Jeopardy! has averaged nearly 10 million viewers with alternating hosts Mayim Bialik and Ken Jennings.
How does this compare to cable television’s more well-known shows?
It’s far more of a cake walk than a horse race.
Paramount Network original series “Yellowstone” is cable’s No. 1 television show. And, TVB shares, it has averaged just over 1 million 18+ viewers in its fourth season.
Meanwhile, the much-publicized TNT series “Snowpiercer” has seen 449,000, and AMC’s Talking Dead attracts some 276,000 viewers.
This is juxtaposed against such syndicated fare as Wheel of Fortune and Family Feud — each have averaged over 8 million viewers aged 18 and older.
Then there is Judge Judy, which has averaged over 7 million viewers between Sept. 20, 2021 and March 13, 2022.
There’s more: For women 18+, Inside Edition and Entertainment Tonight have each averaged over 2 million women viewers; Dr. Phil lures 1.8 million of them; and Live with Kelly & Ryan attracts almost 1.6 million viewers.
TVB EVP/Chief Research Officer Hadassa Gerber also broke down different linear distribution methods as reported by Nielsen. In doing so, TVB found that national wired cable and ADS went down “significantly” year-to-year, while over-the-air (OTA) was the most stable. Wired cable dropped to 45.3% in February 2021 (from 46.7% in February 2020) and down to 39.1% in Feb’22. ADS penetration went from 22.0% in Feb 2021 to 16.9% in February 2022. OTA homes went from 15.3% to 15.9% from February 2020 to February 2021, and to 15.3% in February 2022.
