Study: Viewers Pay For Underused TV Services

For the last several years, MVPDs have waged a war against broadcast television station companies seeking an increase in retransmission consent fees, arguing that the cost would be passed on to consumers, resulting in higher bills.

Absent from those conversations has been the suggestion of a la carte pricing. Now, a newly released report supports that idea, declaring that viewers “are paying for TV services they don’t fully use.”