Sports Media Fragmentation: A Coming Dilemma For Advertisers


Fragmentation. It’s a word that has permeated the television industry in the U.S., and now on a global level, in recent years. The announcement late Tuesday from The Walt Disney Company, Warner Bros. Discovery and FOX that it is launching a joint venture described as a “Hulu for Sports” will only exacerbate the fragmentation on a domestic level.

What are the opportunities, and challenges, for brand advertisers? WARC Media has just released a report that seeks to answer that question.

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