It was a smash hit on the expo floor of the 2024 NAB Show. Now, ENCO Systems, Benztown, and Compass Media Networks have united to celebrate the signing of agreements for the use of an AI-powered sales “spec spots” tool by two small independently owned radio station ownership groups.
The deals will allow Adams Radio Group and Southern Stone Communications to use the SPECai product in select markets across the U.S.
SPECai uses advanced AI technology to generate fully produced spec spots in English and Spanish, with regional accents available. RBR+TVBR participated in a full demonstration of SPECai while at the 2024 NAB Show, and the product was honored with a “Best in Show Award” from a trade publication working in concert with the association.
Southern Stone Communications VP/Sales and Jackson, Tenn., General Manager Chip Thomas commented, “I was pleasantly surprised at how quickly our sellers could create a great sounding commercial, with no help from production, and use it to help close new business. I would highly recommend this product for any sales team looking for creative ways to close more business.”
Southern Stone has integrated SPECai in the Tennessee market and at its stations in Valdosta, Ga.; Daytona Beach, Fla.; and Huntsville, Ala.
Adams Radio Group Northern Indiana VP/Market Manager Jennifer Figg said, “SPECai is absolutely transformative. I was amazed by the blend of technology and creativity. Within minutes, our sellers are able to create top-notch spec spots. The interface is easy and intuitive, saving us time and making the production process more efficient. Each spot is crafted with a professional touch. We only just started and have already closed new business.”
Adams Radio Group has already put SPECai to use in Tallahassee, Fla.; Las Cruces, N. Mex.; Valparaiso, Ind.; and Ft. Wayne, Ind.
Other SPECai clients include Connoisseur Media, Summit Media, Magnum Communications, Bennett Radio Group, Black Diamond Broadcasting, Local Media San Diego, and Yavapai Broadcasting.
