A public commentary period has elapsed, and the FTC has made it official: Sony Entertainment went overboard in claims about one of its games, and must now make restitution to customers who want it.
The claims involved its PlayStation Vita (PS Vita) handheld gaming console introduced for sale in 2012.
According to the FTC, “Sony deceived consumers with false advertising claims about several ‘game changing’ technological features of the PS Vita in late 2011 and early 2012. The Commission alleged that Deutsch LA, Sony’s advertising agency for the PS Vita launch, knew or should have known that the advertisements it produced contained misleading claims about the console’s capabilities.”
Customers who bought the item prior to 6/1/12 have a choice: a cash refund of $25 or a $50 voucher for Sony products.