SNL Kagan announced its acquisition of MediaCensus, the flagship data product from MediaBiz. MediaCensus provides geographic subscriber estimates for the multichannel space, channel lineups and competitive intelligence.
SNL Kagan and MediaBiz have partnered for a number of years to offer market-level subscriber estimates for the multichannel space through the SNL Kagan platform. MediaCensus, as a new SNL Kagan service, will add detailed subscriber and network data previously unavailable from SNL Kagan, offering a wide range of critical analytics for the media and communications industry.
Following the transaction, MediaBiz will continue as a standalone company, and will continue to offer its Bridge Suite of products alongside consulting services to the media & communications industry.
Dennis Rooker, PC was legal advisor to SNL and Robert St. John Roper served as legal advisor to MediaBiz. Terms of the transaction were not disclosed.
SNL Kagan is a division of SNL Financial LC.
