As 2021 came to a close, a bright spot was seen for linear television — marketers in the SMI Pool spent 2% more in 2021 on ads than in 2020.
Now, with 2022 in the rear view mirror, dark clouds have once again amassed over an industry more reliant than ever on retransmission consent revenue to keep the profits large. According to Standard Media Index, marketers in the SMI Pool contracted their spending by 5% compared to last year.
