It’s a cue taken from internet services providers such as Xfinity and Spectrum, and could bring a whole new dimension to virtual MVPDs, which are now, like traditional cable television service companies, seeing subscriber roll struggles in the streaming age.
Dish’s Sling TV “is flipping the script on traditional streaming bundles” with the launch of a $4.99 Day Pass, a $9.99 Weekend Pass and a $14.99 Week Pass.
Based on the marketing of the three service tiers, it is wholly designed for pro and college football fans who may only desire access to a single game or that week’s key matchups.
“Passes are the latest move in Sling’s mission to challenge industry norms by creating flexible, fan-first streaming solutions at a time when consumers are demanding more control and less cost,” Sling explains.
Seth Van Sickel, Senior Vice President of Product and Operations at Sling TV, adds, “This launch is about putting control back in the hands of the fans, whether it’s tuning in for college football, professional sports, award shows, or a spontaneous movie night, all without having to sign a long-term, binding contract. With college football just around the corner, our new Day Pass offering is all consumers need to win on game day, for just $4.99.”
The Day Pass, Weekend Pass and Week Pass include live and on-demand access to networks available to “Sling Orange” subscribers, including ESPN, ESPN2, ESPN3, TNT, A&E, TBS, Disney Channel, Comedy Central, History Channel, and CNN.
Along with the launch of Day Pass, subscribers can also add Sling Extras, with add-on channel packages comprised of Sports Extra, News Extra, Entertainment Extra, Hollywood Extra, Lifestyle Extra, Heartland Extra and Kids Extra. These can be added to their respective passes at a cost of $1 for a Day Pass, $2 for a Weekend Pass and $3 for a Week Pass.
