Sinclair Scores Local Digital Rights To NBA Coverage


BALTIMORE — Attention, MVPD operators: Sinclair Broadcast Group just inked a deal with the National Basketball Association that could make it a bit more difficult to attract customers to cable TV packages fueled by local pro hoops action.

For the first time, 16 NBA teams will see their games offered live via over-the-top streaming on an authenticated and direct-to-consumer (DTC) basis.

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