Cantu Takes Top Role at KIII

0

TEGNA has selected the successor to Bruce Cummings, who will be retiring from the company’s ABC affiliate in Corpus Christi, Tex., come March 4.


Rebecca Cantu will take over as President/GM for KIII-3. She officially joins the station on February 7, enjoying a month of training and settling in before Cummings bids farewell and concludes his career in local TV management.

Cantu will be responsible for overseeing the station’s operations across all platforms as well as leading the station’s focus on community service and driving results for local advertisers.

Cantu is shifting from TEGNA sibling KHOU-11 in Houston. There, she held the positions of business development manager and community marketing specialist. During her 14-year tenure at KHOU, Cantu led integrated marketing efforts across sales, content and marketing.

KHOU was her first job in broadcast media. Before that, Cantu was the public affairs special projects coordinator for Randalls Food Markets, an Albertsons brand. There, she coordinated community partnerships, sponsorships and special events for stores located in Houston and Austin.

“Rebecca’s proven track record of collaboration and leadership across departments has been a huge part of KHOU’s momentum in recent years,” said Brad Ramsey, SVP of Media Operations at TEGNA. “I am thrilled she will bring her energy and love of Corpus Christi back home to the community where she grew up and help lead the great KIII team into their next chapter of success.”


Cantu graduated from the TEGNA Leadership Development program in 2019.