A Media Performance Measurement Decision From Sinclair


WASHINGTON, D.C. — The Sinclair Digital arm of Sinclair Broadcast Group and the Baltimore-based media company’s marketing technology and managed services operation Compulse have selected a measurement and marketing analytics platform to measure media performance across its 300+ digital properties.

Sinclair will deploy Oracle Moat Analytics across all of its owned and operated digital inventory.

The company explains that doing so will help advertisers determine invalid traffic metrics, viewability metrics, diagnostics and brand safety rates of advertising campaigns.

In addition, Sinclair will use Oracle Moat Analtyics for third-party connected TV impression validation across its CompulseOTT platform.

Sinclair SVP/Digital Sales Ryan Moore comments, “By working with Oracle Moat to measure media performance across our digital properties, we are able to give advertisers who buy our high-value inventory an added level of transparency, validation, and safety.”

Mark Kopera, head of product at Oracle Moat, adds, “Today’s digital advertising takes place across a growing array of media types and formats, and to maximize campaign value, advertisers need a way of measuring who they’re reaching and how often each person is seeing an ad.”