In twin announcements, data-driven, audience-based television advertising firm Simulmedia has plucked a Chief Commercial Officer from iHeartMedia. Concurrently, Simulmedia is appointing a Sr. VP and General Manager for what the company calls “the industry’s first self-serve platform designed to give brands and agencies direct, friction-free access to converged TV.”
Taking the CCO role is Justin Nesci, most recently an Executive Vice President of Advanced Audio and Data Revenue at iHeartMedia.
Nesci will oversee Simulmedia’s full commercial engine, including global sales, marketing, and go-to-market strategy. Additionally, Nesci is tasked with expanding strategic relationships with brand partners including Disney, Electrolux, Experian, and Wayfair “while mentoring a hungry, high-performance sales force” at the company’s headquarters in the City of New York.
Nesci’s prior experience includes roles at Viacom and Fox Interactive Media.
At the same time, Adam Gaynor has been named to the newly created role of Senior Vice President and General Manager of Skybeam. He’ll lead the growth and evolution of the self-serve platform, reporting directly to Simulmedia Founder and CEO Dave Morgan.
Gaynor most recently held executive roles at organizations including Locality, where he oversaw sales and marketing; VIZIO, where he led the company’s industry-wide addressable television initiatives; and AMC Networks, where he spearheaded advanced advertising and data-driven sales. His career also includes a key leadership tenure at DISH Network, where he helped launch the company’s addressable advertising platform.
