Given the tremendous political ad dollars seen across the broadcast television industry in the 2022, it’s been no surprise to analysts and investors that the first quarter earnings reports for 2023 would reflect a year-over-year loss due to bad comps and that pesky “macroeconomic weakness.”
For The E.W. Scripps Co., a swing to a net loss was indeed seen. But, the results were in line with the analysts polled by Yahoo! Finance. And, investors were pleased, sending SSP up nearly 11% in mid-morning trading on Friday.
