Scripps Blames Nielsen Measurement Shift For ‘Inaccurate’ Network Ratings

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If there was one topic of conversation that stood out in The E.W. Scripps Co.‘s first quarter 2026 earnings review for analysts and investors on Friday morning, it had nothing to do with EBITDA or a net loss. Rather, it had everything to do with Scripps’ frustration with Nielsen regarding an audience measurement change the company believes favors cable networks, and putting Scripps Networks offerings at a disadvantage.


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