It was hinted at in its Upfront conversations with advertisers and with Hispanic-focused media in May. Now, Spanish Broadcasting System (SBS) has confirmed that its widely used digital audio delivery platform is getting a visual solution. It’s a move that will bring LaMúsica to connected TVs across the U.S.
Specifically, SBS will begin live streaming for what is to be known as “LaMusica TV” on The Roku Channel. A specific launch date was not shared by SBS in an announcement distributed on Monday morning, but a summertime debut is confirmed.
According to SBS, founded and led by CEO Raúl Alarcon Jr. and Chief Revenue Officer Gene Bryan, “LaMusica TV” will offer a 24/7 slate of programming including livestreaming of SBS’s top-ranked radio shows and SBS-aligned hosts and iconic personalities, including “El Vacilón de la Mañana” from WSKQ-FM “Mega 97.9” in New York; “The Raúl Brindis Show” from recently acquired KROI-FM in Houston; Alex Sensation’s MegaMix from WXDJ-FM “El Zol 106.7” in Miami; personalities “El Terrible,” Eddie One and Chiquilín from KLAX-FM “La Raza” and KXOL-FM “Mega 96.3” in Los Angeles; and SBS’s Puerto Rican personality-driven programs, including “El Despelote,” “El Circo,” “La Guerrilla,” “Whatsup?” and “Mega Reguero.”
LaMusica TV will also serve as a hub for SBS’s live concert series, including its Calibash, MiamiBash and MegaMezcla events. Unplugged artist showcases are also in the mix.
“This groundbreaking connected TV distribution partnership marks a significant milestone for our Company as we expand access to our growing portfolio of audiovisual content, hosted by our recognized team of popular personalities, to millions of Hispanics nationally,” said Alarcón. “We’re building on LaMusica’s position as the Number One ranked Latino music app through livestreaming a broad and unique mix of digital video offerings on the nation’s top-ranked TV streaming platform. This partnership reinforces LaMusica’s evolution into a premier audiovisual entertainment destination and sets the stage for the dramatic growth of our audience. We look forward to working with Roku to expand the reach of LaMusica’s award-winning content while simultaneously introducing the Roku platform to a new universe of Latino viewers.”
Jennifer Vaux, Vice President of Content Acquisition & Programming at Roku, added, “The addition of LaMusica TV to our platform strengthens our position as a destination for inclusive and relevant entertainment,” said . “As our audience continues to grow and diversify, we’re thrilled to offer even more content that serves our Spanish-speaking viewers.”
