A locally owned and operated Spanish-language radio station offering banda and regional Mexican music to Southern Nevada from an FM translator atop Arden Peak in Henderson is celebrating its selection by the SBA as Nevada’s “Microenterprise Small Business of the Year.”
“This is huge for us,” says Rafael Cerros Jr., founder and Managing Partner of “Fiesta 98.1,” which feeds K251BS from KLUC-FM 98.5 HD3 in Las Vegas. “When we started this journey back in 2020, our goal was simple but bold. We wanted to create a radio station that really meant something to the people of Las Vegas, especially our Hispanic community. It wasn’t just about playing music; it was about creating a platform for connection, culture, and community support.”
Now, Cerros says his enterprises’ adventure into blending traditional broadcasting with social media and community engagement has genuinely paid off.
“It’s made us one of the top stations in Vegas, something we’re incredibly proud of,” Cerros says. Indeed, “Fiesta 98.1” in the last quarter of 2023 was the No. 1-ranked regional Mexican station in the market. “More than anything, our commitment to giving back and being there for our community has been at the heart of everything we do,” he adds. “This isn’t just an award; it’s a milestone that marks our commitment, our sacrifices, and our love for the community that stands strong with us.”
Cerros will formally receive the award on May 2.
Interested in reaping the benefits and strong ROI that can come from serving Spanish-speaking radio listeners in your community? The 2024 Hispanic Radio Conference is your opportunity! Learn from the experts, and the winners of the 2024 Medallas de Cortez. The two-day Hispanic Radio Conference is scheduled for June 12-13 at the San Antonio Airport Marriott. Early bird registration is now open, along with a limited room block at the host hotel.
For information on all sessions and speakers, visit the agenda HERE.
