DBC Radio, how Dick Broadcasting chooses to market itself in the Coastal Empire of Georgia, has handed the role of Operations Manager for its stations serving Savannah, Ga., and nearby Hilton Head-Bluffton-Beaufort, S.C., to the man who serves as the afternoon host and Program Director for its Country station in the two markets.
Taking the expanded role at the stations is Nathan James.
He’ll retain his PD/afternoon role for WUBB “Bob 106.9,” licensed to Bluffton, while also shifting from interim to full-time PD of Top 40 WGCO-FM “Hot 98.3,” which serves Savannah from Midway, Ga., to the south near Brunswick.
“Since Nathan joined our team in 2022, he has proven himself to be strategic, innovative and creative earning him this promotion,” said Jason Goodman, Vice President of Programming at DBC Radio. “He is committed to keeping our brands local and community focused, while implementing his experience in programming, promotions, marketing and digital. Under his leadership, we will have the opportunity to grow our footprint in the South Carolina Lowcountry and Southeast Georgia Region.”
DBC Radio Market Manager Aaron Wilborn added, “Nathan has shown an incredible amount of creativity towards the stations and his implementation of strategy to engage the audience and provide a better experience he been nothing short of amazing. His leadership and guidance to his programming partners has also shown that he is well-deserving of this promotion. I look forward to working with him and continuing to grow our brands in the Savannah/Hilton Head markets.”
James thanked Goodman and Wilborn “for allowing us to showcase creativity, encourage professional growth and providing leadership that has afforded me this opportunity.”
James joined DBC Radio after years of similar roles with SummitMedia in Richmond and Omaha; Adams Radio Group in Salisbury-Ocean City, Md.; and for iHeartMedia in Philadelphia, Raleigh and Norfolk. He’s also worked for Gene Loving’s Max Media in Norfolk, and for Audacy when it was known as Entercom, also in Hampton Roads.
