Salem sells a Louisville slugger


WRVI-FM Louisville, KY is exiting the Salem Communications stable, leaving the company with three stations in the market. According to broker Greg Guy of Patrick Communications, WAY-FM Media Group is paying $3 million for the station and an LMA will begin October 1st. Bob Augsburg is president of the buyer. Salem is left with
WFIA-AM, WFIA-FM & WGTK-AM. Salem’s Joe D. Davis commented, "This is a good example of market synergy, allowing us to continue the operation of three strategic assets in Louisville, and enabling our friends at WAY-FM to improve their service and coverage of the market as well. All this will be accomplished without change of format or interruption of service."