Triton Digital, acquired nearly five years ago by iHeartMedia from The E.W. Scripps Co., has signed a partnership extension with conservative Talk and Christian spoken word specialist Salem Media, extending a relationship that began over a decade ago.
Under the renewed agreement, Salem will continues to use Triton Digital’s podcast and streaming services through Omny, along with measurement across Webcast Metrics (WCM), Podcast Metrics (PCM), and Demos+.
The renewal also introduces Podcast Video Metrics for YouTube and adds Triton Digital’s Sounder product full suite, while continuing monetization support for both direct and programmatic sales.
“Working with Triton Digital gives us the tools and insights we need to support our growing digital audio and podcast offerings,” said Jamie Cohen, Chief Digital Officer of Salem Media Group. “Their measurement, monetization, and new Sounder capabilities help us better understand our audiences and continue delivering content that resonates across platforms and with our audience.”
