Salem Media Voices Join NAB AM Radio PSA Campaign

The National Association of Broadcasters is expanding its Depend on AM campaign, adding some of the most recognizable names in Christian and Conservative Talk radio as it intensifies its push to preserve AM radio’s place in U.S. car dashboards with a call for support from National Religious Broadcasters.

Salem Media Group partnered with the NAB to add new voices to the campaign’s existing national public service announcements, including syndicated host Charlie Kirk, Harvest Christian Fellowship Senior Pastor Greg Laurie, Focus on the Family President Jim Daly, and Family Research Council President Tony Perkins. The additions broaden the campaign’s reach into influential faith-based and political audiences as the AM Radio for Every Vehicle Act continues to move through Congress.

The legislation, which would require automakers to include AM radio receivers in all new vehicles sold in the United States, has secured strong bipartisan support, with 216 cosponsors in the House and 61 in the Senate. It has already advanced out of the Senate Commerce Committee and remains a top priority for the broadcast industry as automakers seek to eliminate AM tuners from all future models entirely.

“The ‘death of radio’ narrative collapses under one statistic: AM/FM still reaches far more Americans each week than any individual streaming‑audio or social‑media service,” said National Religious Broadcasters President and CEO Troy A. Miller in an op-ed for RBR+TVBR sister publication Radio Ink. “Preserving [AM radio] is not an exercise in nostalgia but an investment in public safety, civic pluralism, and spiritual vitality. The signal is strong; our stewardship of it must be equally so because radio still has America’s ear.”

In its continued fight to preserve the AM band, National Religious Broadcasters is encouraging faith-based broadcasters across the U.S. to join the NAB’s public awareness blitz to rally grassroots public and political support for the AM Radio for Every Vehicle Act.