LOS ANGELES — Go to Century City, and there’s a good chance you’ll see a celebrity walking through the doors of Creative Artists Agency (CAA). For the entertainer, artist representation can mean a lot. Salem Media now recognizes this, and is launching its own venture “focused on helping faith-centric and family-friendly talent” grow their careers.
It’s an on-brand move for a company devoted to Christian-themed spoken word content, in addition to its conservative secular talk programming. Salem Creators Agency (SCA) aims to give stars better opportunities to grow their careers across publishing, podcasting, live events, speaking engagements, music, film, and TV.
As part of the launch, SCA has signed Christian content creator, speaker, and media personality Jason Jackson Jr. as its first client.
The launch was explained by Salem in an announcement distributed Tuesday morning.
“For decades, Salem has helped build audiences through radio, podcasting, digital media, publishing, and content distribution,” the company said. “SCA extends that relationship by providing strategic representation and business development services designed to help creators grow across every area of their platform and career. While there are plenty of agencies in entertainment, few focus specifically on serving faith-centric and family-friendly talent. SCA was created to help fill that gap and provide representation from a team that understands both the business and the audience.”
Salem Media CEO David Santrella elaborated, “For years, we’ve worked alongside some of the most influential voices in media. Many of them are looking for more than platform monetization. They want a partner who not only understands their audience and shares their values but also has the experience to help them continue building their brands. Launching SCA is a natural next step for us.”
The agency will work with clients on speaking opportunities, publishing projects, brand partnerships, media appearances, entertainment opportunities, and other areas of career growth.
SCA’s Managing Director is Andrew Samalot. He said, “As we’ve worked alongside creators over the last several years, we’ve seen firsthand that the most successful talent aren’t just building social media audiences—they’re building brands, businesses, and platforms that extend far beyond any single channel. Our role is to help them identify those opportunities, navigate them strategically, and surround them with representation they can trust as they continue growing their influence and impact.”
Jackson is considered by Salem to be one of the fastest-growing young voices in Christian media. Since launching his platforms in 2023, Jackson has built an audience of more than one million followers across social media through faith-centered content, personal storytelling, and conversations about purpose, identity, and culture, the company said.
SCA will continue to add additional talent as it continues building an intentional roster of faith-centric and family-friendly voices.
