He’s been the President/CEO of the New Jersey Broadcasters Association since 2008 and in that time has become an outspoken advocate for over-the-air stations across the Garden State.
Now, he has announced his retirement from the role to “entertain new opportunities in communications and media.”
That’s the plan for Paul Rotella, who shares, “I have been privileged to serve the broadcast industry by helping the NJBA meet fiscal and industry-wide challenges. My lobbying efforts on behalf of the industry, and the production of our informative and exciting annual conferences, have been particularly gratifying aspects of my work on behalf of our nationally acclaimed Association.”
Rotella said he was especially grateful “for the wonderful friendships that this experience has provided me and for the superb colleagues I have been fortunate enough to call friends. Most of all, I am blessed with the best family anyone could ask for, and I am particularly grateful for their unselfish contributions to my success, and to the success of the NJBA.”
Rotella has been, like those heading the NAB, an advocate for radio and TV stations across New Jersey. Across his tenure, key focus areas have included potential ad taxes, a FCC vote that killed owner attribution with respect to Joint Sales Agreements, the Local Radio Freedom Act, the Public Education Partnership (PEP) Program and more.
In October 2013, he participated in a “Seven Questions” installment for RBR+TVBR.
More recently, in May 2020, Rotella shared how the NJBA is lobbying for more Federal dollars for struggling radio and TV stations in the Garden State and was fighting a proposed rise in FCC regulatory fees in a RBR+TVBR INFOCUS podcast.
Paul Rotella can be contacted at [email protected].



