Say what you want about addressable advertising and OTT — linear television continues to attract key brands seeking to build their sales and revenue. Last week, this saw one big quick-service restaurant chain long-focused on pizza delivery step up its efforts at both Spot TV and Spot Cable.
For the week ending January 13, Media Monitors finds that Domino‘s is the biggest overall user of linear TV, with roughly 27,800 spots detected at broadcast TV and some 75,339 spots detected at Spot Cable.
Right behind in spot play at both Spot TV and Spot Cable is Mucinex, with 29,059 at broadcast television and 59,601 at Spot Television.
In the auto insurance specialty category, Progressive remains the category leader as Allstate remains a steady user of Spot TV.
One key difference between Spot TV and Spot Cable of late has been the use of the former by pharmaceutical brands. Last week, Tremfya joined the legions of drugs entering the broadcast advertising space placing in the Spot Ten TV report in recent months, such as Skyrizi and leader Dupixent.
