By Brian Galante
StreamGuys has added consumption metrics for rewindable streams to SGreports, a log processing and content analytics toolset designed to help broadcasters and media companies understand how audiences interact with streaming content.
Specifically, the direct integration between SGreports and StreamGuys’ SGrewind time-shifting service connects consumption metrics to the front-end consumer experience for the first time. This gives users an opportunity to engage and interact with rewindable content streaming on SGplayer or other HTML5-based players accessible within web browsers and mobile apps.
As SGrewind gives listeners direct control of their live-streamed audio and video, SGreports offers insights into what content was most important to the audience throughout the broadcast day. This evolves SGreports’ analytical capabilities beyond the typical data reporting functions used for live streams and podcasts, and makes SGrewind uniquely positioned to understand in-the-moment habits and on-demand patterns of each listener or viewer.
“SGrewind is a valuable front-end tool for streamers because it lets listeners and viewers jump back to specific points in time to access or rewatch content that was already broadcast,” said Robert Minnix, Head of Product at Humboldt County, Calif.-headquartered StreamGuys. “With SGreports, the client can merge scheduling information with the streaming data that we store and understand precisely what percentage of listenership is generated specifically through SGrewind, and which programs through the day that people consistently return to. That provides insights into the content a broadcaster should focus on, or a network’s overarching streaming strategy. It tells the client what programming matters most to audiences and what drives listenership and viewership.”
SGrewind also integrates ad-insertion functionality to deliver targeted ads to listeners as they rewind and replay streams.
“By accessing the audience data we pull from SGrewind and place within SGreports, including choice of content and behavioral characteristics, we can effectively leverage our ad-triggering metadata from live streams to insert new ads during replays,” said Eduardo Martinez, Vice President of Technology at StreamGuys. “That adds an entirely new layer of monetization to the mix.”
