RBR+TVBR INFOCUS: vCreative Revs Up Expansion To TV


BOCA RATON, FLA. — Some 12 years ago, Jinny Laderer was a creative services director, writing and producing commercials and working directly with both salespeople and clients from an area of Pennsylvania near the famed home of the world’s biggest Groundhog Day celebration, Punxsutawney.

In the early 2000s, she was with Renda Broadcasting, learning not only sales skills but also continuity for radio. Continuity management quickly became a focal point of Laderer’s work, and a key reason why vCreative has grown to become one of the radio industry’s leading workflow solutions sources for sales executives and programming leaders.

Now, Laderer is ready to bring vCreative’s services — by popular demand — to the TV industry.

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