Radio is Hispanic battleground in Florida


Mitt Romney has been up on the radio in advance of the Florida primary angling for Hispanic votes. He has two US Representatives and on former rep speaking on his behalf. But he’s also getting hit with a PAC attack, not from another Republican, but from the Democratic side.

Romney’s Florida allies include Ileana Ros-Lehtinen (R-FL) and Mario Diaz-Balart (R-FL) and his ex-Congressman brother, Lincoln Diaz-Balart (R-FL). Their message focused on Romney’s promise to fix the economy and provide jobs for everybody, and it zeroed in on his promise to “fight against the despotic efforts of Castro and Chavez” and support the freedom fighters working to oust both of them.

Trade union SEIU and Democratic PAC Priorities USA have combined for a response to the Romney ads. The ads charge Romney with presenting himself as an ally of Hispanics in Florida, while elsewhere aligning himself with anti-Hispanic leaders, mentioning Arizona’s Kris Kobach by name, and of vowing to veto the DREAM Act if it makes it to his desk as president.

RBR-TVBR observation: Once again, radio shows its value to both sides of the political battle. Overarching campaign issues match up well with mass-appeal programming options, but radio is perfect when special interest side-issues call for efficiently reaching a precisely-targeted audience.